AppSumo Black Friday 2025: Which Lifetime Deal Deserves Your Money?

Encharge Get On AppSumo

AudioHero Get On AppSumo

AppSumo’s Black Friday sale is in full swing with an extra 10% off through December 2, and two standout deals are catching creators’ and marketers’ attention. Here’s an honest comparison of Encharge and AudioHero to help you decide which is worth your investment.

Encharge: Email Marketing Without the Headache

The Promise: Automate your email campaigns with a visual, drag-and-drop builder—no coding required.

What You’re Getting: Encharge offers lifetime access to email automation software starting at $109 (down from $1,668). The platform includes advanced features like behavior-based triggers, audience segmentation, and unlimited emails. Higher tiers unlock additional sub-accounts, integrations with platforms like Shopify and WooCommerce, and team collaboration features.

The Reality Check: While Encharge has earned a solid 4.74-star rating across 338 reviews, the feedback reveals an important nuance: this tool caters to tech-savvy marketers, not absolute beginners. One user spent seven hours trying to set up a webhook integration and found support unhelpful when they hit roadblocks. Another appreciated the powerful automation but cautioned that non-technical users might struggle significantly.

The platform has undergone new ownership in 2025, and the new team appears responsive to feedback. They’re actively improving support channels and addressing technical issues raised by customers.

Best For: Marketing agencies, SaaS companies, and experienced marketers comfortable with automation concepts.

Verdict: Strong tool with responsive new leadership, but requires some technical competency to maximize.


AudioHero: Royalty-Free Audio Made Simple

The Promise: Access 300,000+ premium tracks and sound effects with unlimited licensing for one lifetime payment.

What You’re Getting: For just $99 (down from $196), you get perpetual access to a massive audio library. The package includes unlimited downloads, AI-powered similarity search, curated playlists, and commercial licensing for any project. There’s no subscription renewal, no attribution required, and no hidden fees.

The Reality Check: With a stellar 4.87-star rating from 104 reviews, AudioHero’s biggest appeal is its simplicity. Users consistently praise the straightforward search functionality, high-quality tracks, and peace of mind that comes with legitimate licensing. The only minor complaint appears in early reviews about the initial download process being slightly confusing—but this seems to be resolved.

One frequent creator summarized the appeal perfectly: “Finally, a one-time payment solution where I don’t have to worry about copyright strikes.”

Best For: Content creators, YouTubers, videographers, podcasters, and anyone who regularly needs background music or sound effects.

Verdict: Dead simple, genuinely useful, and an absolute no-brainer for creators who were previously spending money on subscriptions like Envato.


The Bottom Line

Choose Encharge if you need powerful email automation and you’re willing to invest time learning the platform’s capabilities. The pricing is aggressive, and the new ownership shows promise for improving support.

Choose AudioHero if you create content regularly and want to eliminate licensing anxiety forever. It’s the definition of a low-risk, high-utility purchase.

Both deals expire soon, and AppSumo’s 60-day money-back guarantee means you have time to test either one risk-free. For most creators, AudioHero is the easier win. For growth-focused agencies, Encharge offers serious value—just be prepared to spend some time getting comfortable with it.

Time’s ticking: Prices increase in approximately 30 hours. Black Friday deals like these don’t come around often.

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Esteban M. Pagan

Esteban M. Pagan is the founder of LTDCompare.com, a platform dedicated to helping entrepreneurs, freelancers, and small businesses make smarter software purchases. With years of experience in SaaS reviews and affiliate marketing, he provides clear, unbiased insights into the best lifetime software deals available online.

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